Presenta: George Loewenstein
Titulo: Attention-based Utility
In this talk, I will explore key aspects of human attention that hold particular significance for economics, leading to the introduction of the concept of attention-based utility. This concept highlights how an individual’s well-being at any moment is shaped not only by their objective circumstances but also by what they focus on—whether that involves their surroundings, internal states, or memories. I will then present findings from a field study and three experiments that demonstrate how investor attention is shaped by hedonic factors, and examine the resulting impact on investor behavior.
Cupos limitados.
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